Beyond100+

Bentley Motors Beyond100+ strategy outlines the company’s ambitions towards a fully electric future beyond 2030, to 2035. Beyond100+ is an extension of the forward-thinking Beyond100 business strategy that focuses on leading the transformation of luxury vehicles towards electrification.

Bentley Motors aim to produce a new PHEV or BEV model every year over the next decade with an ambition to be building only fully electric cars from 2035. This will be marked by the reveal of Bentley’s first fully electric car in 2026, the world’s first true Luxury Urban SUV.

Over 100 years ago, Walter Owen (W.O.) Bentley, created the company with his simple and honest goal to build ‘a fast car, a good car, the best in class’. Those fundamental principles that shape us as the world’s most sought-after luxury car brand are little changed. However, Bentley has had to redefine those objectives and adapt to the current economic market and legislative environment to remain the foremost manufacturer in sustainable automotive luxury around the world.

Beyond100+ also endures a fundamental reinvention of the Crewe manufacturing infrastructure and helps secure Bentley’s future at Crewe for the next generation of products and colleagues. The company has already made enormous strides in reinventing the historic Crewe site, creating an industry-leading certified carbon neutral facility, and focus now turns to building a ‘Dream Factory’ for an electric future.

Being at the forefront of progress is part of our DNA. Bentley will continue to lead through its Beyond100+ strategy and set a benchmark for the world’s luxury car industry.