Bentley opens new state-of-the-art showroom in Nuremberg

• Bentley Nuremberg expands its facilities to meet the growing demand towards Bentley products
• New showroom and aftersales facility operated by the Feser-Graf Gruppe 
• Innovation and seamless fusion of materials and curated intelligent technology reflected through Bacalar Car Zero, present for the occasion 

(Munich, 4 April 2025) Bentley Nuremberg officially opened last night with a prestigious launch event, bringing together existing customers and prospective clients. The celebration marked a new chapter for the British luxury brand in the city, featuring the full Bentley range in an elegant setting.

Operated by Feser-Graf Gruppe, the 370sqm showroom will showcase Bentley’s full lineup of luxury vehicles. Visitors can explore the fourth-generation Continental GT and GTC, the refined Flying Spur luxury sedan, and the Bentayga—the pinnacle of ultra-luxury SUVs, designed for any journey.

Located on Nopitschstrabe 3, 90441 Nuremberg, the new showroom offers  easy access for customers. The sales and aftersales facilities will include a shared 300 sqm workshop, fully equipped with three dedicated Bentley car lifts.

Present for this occasion, the Bacalar Car Zero, finished in striking Scarab Green with a meticulously retrimmed cabin, exemplifies Bentley’s dedication to sustainable craftsmanship. Its innovative materials include paint infused with ash from rice husks, offering a rich metallic finish through an eco-friendly process, along with natural British wool and 5,000-year-old Riverwood sourced from the ancient Fenlands of East Anglia.

With only 12 units produced, each Bacalar is a one-of-a-kind masterpiece.     

Building on the design DNA of the coachbuilt Bacalar and Batur, the newly launched Continental GT redefines performance with its cutting-edge Ultra Performance Hybrid powertrain. Pairing a 4.0-liter V8 with a 190PS electric motor, it delivers an exhilarating 782PS and 1,000 Nm of torque. Sprinting from 0 to 100 km/h in just 3.2 seconds, it offers an impressive 81 km of electric-only range (EU drive cycle) and a total range of 859 km—blending supercar performance with everyday versatility.

Peter Joachim, General Manager at Bentley Nuremberg, said:

“We look forward to welcoming customers and brand enthusiasts to our new Bentley Nuremberg site. The team is looking forward to advising and servicing the community in Nuremberg and the surrounding area.”

Richard Leopold, Regional Director, EMEA of Bentley Motors, added:

“Germany is a key territory for Bentley Motors and the opening of Bentley Nuremberg further enhances our coverage for the brand in our largest European market. The launch of Bentley Nuremberg comes at an exciting time for the brand as we roll out the fourth Generation Continental range including the award-winning Continental GT Speed with its innovative Ultra Performance Hybrid V8 accelerating the car through to 335km/h. I wish Peter and the team a great start in this fantastic new facility”

The new showroom is located at:

Bentley Nuremberg 
Nopitschstraße 3
90441 Nuremberg
Phone: +49 (9) 1142362916

For more information on the models on offer in the Bentley range, please visit the Bentley Media https://www.bentleymedia.com.

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