Bentley is delighted to announce the launch of its first luxury fragrance range for men, which brings together the two world-renowned brands of the master French crystal maker Lalique and the iconic British car company.
Lindsay Weaver, Director of Licensing at Bentley Motors, comments: “This collaboration has allowed the transposition of Bentley brand core attributes into luxury fragrance.”
‘Lalique for Bentley Crystal Edition’
“Bentley and Lalique have a similar history. Both companies were founded almost 100 years ago. Both stand for craftsmanship and tradition, but also for luxury, lifestyle and innovation. To create a fragrance together is to capture the essence of our skills and our vision in a bottle,” says Silvio Denz, CEO of Lalique.
The collaboration between Bentley and Art & Fragrance, owner of Lalique, creates the bespoke ‘Lalique for Bentley Crystal Edition’, an impressive crystal flacon with the legendary ‘Flying B’ Bentley mascot. Finely wrought in gleaming crystal, the dynamic styling of its wings epitomises timeless beauty.
Daniele Ceccomori, Bentley Designer, says: “The crystal edition is a masterpiece of craftsmanship, reflecting the unrivalled luxury and elegant values of both Bentley and Lalique. Just as the ‘Flying B’ sits gracefully on the front of our flagship Mulsanne model, we wanted to communicate the same importance with the preciousness of the crystal artwork and the uniqueness of the essence treasured by its delicate flacon”.
The eau de parfum itself, composed by Mylène Alran, from the French perfume house Robertet, is a fitting elixir of fine woody notes and exquisite leather to complement the epicentres of excellence within Bentley’s craftsmanship. Further, precious orris butter accord enriches the scent to create a sensual and charismatic character. The ‘Lalique for Bentley Crystal Edition’ showcases the finest glassmaking expertise and is limited to only 999 pieces, available at a number of carefully selected retailers from April 2013.
‘Bentley for Men’ and ‘Intense’ range
The ‘Bentley for Men’ and the high-impact ‘Bentley for Men Intense’ fragrances are created by top French perfumer Nathalie Lorson, from the perfume house Firmenich. She has skilfully transformed the quintessence of the luxury automotive brand Bentley into a superb and unmistakeable fragrance experience. To do so, the finest perfume raw ingredients have been used, including those must-haves for Bentley’s debut fragrance, fine wood and leather notes.
“I chose cedar because of its powerful unadulterated scent and patchouli for its sensual depth and natural elegance,” explains Nathalie.
The ‘Intense’ version will take these notes to another level by infusing the rich scent with aromatic African geranium. The bottle design echoes the luxury of the cars with an elegant symmetrical shape, striking appeal and a knurled ring around the top. Both captivating Bentley fragrances will be available at selected perfumeries and department stores from April 2013.
Price for the ‘Lalique for Bentley Crystal Edition’:
Eau de Parfum £3,000 / €3,500 / 40 ml
Price list for the ‘Bentley for Men’ product range:
Eau de Toilette £43 / €59 / 60 ml
Eau de Toilette £59.50 / €79 / 100 ml
Intense Eau de Parfum £69.50 / €87 / 100 ml
After Shave Balm £32 / €50 / 100 ml
Hair & Body Shampoo £24 / €27 / 200 ml
For further information about this press release please contact:
Julia Marozzi – Head of Lifestyle Communications, Bentley Motors
Tel + 44 (0) 207 290 7811
Mobile +44 (0) 7789 988258
Gemma Armstrong – Press Officer, Bentley Motors
Tel +44 (0) 1270 65 3451
Mobile +44 (0) 7908 189812
Daniel Graf – Head of Communication and PR
Art & Fragrance
Tel +41 (0) 43 499 45 00
Mobile +41 (0) 79 617 0140
For further information on Bentley please visit:
Media site www.bentleymedia.com
Notes to editors
1. Bentley Motors employs around 4,000 people in Crewe which is home to all its operations including design, R&D, engineering and production. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury vehicle manufacturers such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley exports over £1bn worth of goods in 2012. The company is the third largest R&D investor in the UK's automotive sector and the 18th largest nationally
2. In 2012 Bentley’s global sales were up 22% with 8510 cars delivered to customers worldwide. The Americas remain our largest global region with 2457 sales (up by 22%) whilst in China sales were up by 23% to 2253 cars. The Middle East significantly increased its sales by 44% with 815 cars delivered and sales were also up 44% in Asia Pacific where 358 cars were delivered. Sales in Japan sales rose by 73% to 190 cars. In Europe sales were up by 12% with 1333 cars delivered and by 7% in the UK with 1104 cars delivered.